Public Relations

This page showcases case studies, press coverage, interviews, and other media projects I’ve led or contributed to, highlighting client successes and collaborations.

The Latest

Media Partnerships

As part of Cision’s Content & Media Relations team, I lead strategic media partnerships in North America for PR Newswire, the world’s largest press release distributor. I’ve expanded our distribution network to reach over 30 million monthly viewers across multiple industries. I also worked directly with the managing editor at PRNEWS to feature our latest State of the Media Report in their weekly roundup, further strengthening Cision’s reputation as a trusted industry voice. Check out the article below.

Podcasting

I also co-host and produce Cision’s monthly podcast, Media Coffee, which includes interviews with leading journalists and covers topics related to the public relations industry. Listen to my latest interview below.

Recent Projects

Public Affairs

A Legal Expert

As a result of my consultation and media strategy, a lawyer and law professor based in Washington, D.C., became a highly sought-after media source. I continue to provide recommendations that consistently lead to top-tier coverage. A few examples are below.

Enterprise Technology

Elevating Supply Chain Leaders

Through a targeted PR campaign, I secured high-profile guest articles for Donald Hicks, Founder and CEO of Optilogic, and Rebecca Janowiak, the company’s VP of Product, in two of the most respected trade publications in the industry. The features explored modern cloud-based technology in supply chain design. I also developed and handled Janowiak’s entry for the 2023 Women in Supply Chain Award, which she went on to win.

"Why We Need to Stop Ignoring Simulation for Inventory Uncertainty"

Reach
+200K visits per month + social impressions

Publication
Supply Chain Brain

"5 Supply Chain Network Design Game-Changers"

Reach
+109K industry subscribers

Publication
Supply & Demand Chain Executive

From Startups to
Global Brands

Reach
77.8M visits per month

Client
Argyle

Reach
6.6M visits per month

Client
Ripple Labs

Client
NI (National Instruments)

Reach
30K visits per month

Enterprise Cloud
for Generative AI

"Radium looks to speed up AI and ML jobs in cloud data centers"

Radium, the AI and machine learning startup, emerges from stealth mode to deploy its Launchpad product in Cyxtera's cloud data centers across Toronto, New York and New Jersey metro areas, and Silicon Valley, promising speed increases of up to 140% on machine learning jobs.

Client
Radium

Publication
VentureBeat

Reach
2.2 Million visits per month

Other Trades

Regaining Trust with the Media

April White, Founder/CEO of Trust Relations, a virtual communications firm, shares her thoughts with PR Daily on the current PR and media landscape and discusses a study that revealed an overwhelming public distrust of the media.

Client
April White, Founder & CEO of Trust Relations

Reach
+275K visits per months + impressions

Publication
PR Daily

Future of Work

6 Creative Ways to Find and Hire Employees

“April White, founder and CEO of Trust Relations, developed a podcast about the dark side of the public relations (PR) industry to connect with PR and marketing professionals through relatable content. Despite jobseekers making up only a small proportion of the podcast’s audience, the candidates it attracts exemplify their brand.”

Client
April White, Founder & CEO of Trust Relations

Publication
TechnologyAdvice

Reach
304.1K visits per month

Everything to consider when making a transatlantic career move

“If you go back to Britain, you'll be another Brit in Britain, working in London. And this whole thing – this three months – won’t have happened. If you stay in America, you will always stand out as being not quite from here. And if you like that feeling of being different, and being able to be your own person, then you'll enjoy staying here.”

Client
Adam Sandman, Founder & CEO of Inflectra

Publication
ITPro

Reach
760.5K visits per month

Don’t let quitters ruin it for everyone: Give employees who stay the best experience

A recent TELUS International study found that nearly 60% of employees would leave their current jobs for an employer that prioritizes mental health. ‘The result has been a much-needed shift in the past year from a “don’t ask, don’t tell” attitude to a “do ask, do tell and let’s talk” mindset, transforming how society perceives and discusses mental health—both in general and in the workplace,’ said Marilyn Tyfting, Chief Corporate Officer at TELUS International.

Client
Marilyn Tyfting, COO at TELUS International

Reach
316K HR professionals

Publication
HRMorning

Interviews

Asheesh Birla

Asheesh Birla, Ripple Labs board member, discusses global crypto transfers and blockchain technology in a podcast interview hosted by former Wall Street Journal reporter Kathy Chu.

Devraj Varadhan

Devraj Varadhan, Ripple Labs’ SVP of Engineering, is featured on Stack Overflow, one of the most popular podcasts in the tech industry.

Molly McPherson

Secured and coordinated an interview with Molly McPherson, a globally renowned crisis communications expert and TikTok’s ‘PR Lady,’ for a podcast produced by my client.