Portfolio
Content Partnerships at PR Newswire
At Cision, I manage content partnerships for PR Newswire, the world’s largest press release distributor. To date, I’ve secured more than 30 media partnerships, adding 50 outlets and publications to PR Newswire’s distribution network. I conduct strategic outreach, negotiate licensing contracts, and coordinate technical onboarding. These partnerships have expanded our potential audience reach by more than 30 million monthly visitors across industries, helping businesses reach their target audiences. Selected partnerships are highlighted below.
Media Groups
Topic areas: Technology, Business and Finance, Consumer and Lifestyle, Parenting, Gaming, Entertainment, Animals and Environment.
Audience size: 15M+ monthly visitors
Topic areas: Local News, Business, Food and Nightlife, Real Estate, Healthcare, Community and Shopping.
Audience size: 1.4M monthly visitors
Topic areas: Technology, Consumer Electronics, Home and Design, Men’s Lifestyle, Parenting, Gardening, Pets, Beauty and Wellness.
Audience size: 125M+ monthly visitors across partners & platforms.
Publications
Agriculture
89K unique monthly visitors
Local news
42K unique monthly visitors
Consumer technology
2.1M unique monthly visitors
Business and finance
5.1M unique monthly visitors
Entertainment
32K unique monthly visitors
Real estate
29K unique monthly visitors
Technology and finance
26K unique monthly visitors
Food and beverage
45K unique monthly visitors
Media Coffee Podcast
I also host and produce PR Newswire’s monthly podcast, Media Coffee, where I interview prominent journalists, publishers and PR professionals. We discuss the evolving media landscape, what makes stories newsworthy and how PR professionals can build stronger relationships with the press. Episodes are published and promoted across major podcast streaming platforms, Cision and PR Newswire websites, social media channels, including YouTube, newsletters and email marketing campaigns. Check out my latest interview below.
PR Experience
My communications strategies have helped clients secure coverage in top-tier media outlets. For example, I worked with attorney Wayne Cohen to support his law firm’s expansion into Los Angeles, securing media placements in outlets with a combined reach of over 200 million. The coverage helped build his reputation as a legal expert, increase visibility and strengthen his law firm’s SEO. Developed in collaboration with legal marketing agency Matador Solutions, the campaign also helped the agency expand its PR services for attorneys and law firms. Selected media placements are featured below.
TikTok influencers threaten to not pay their taxes if the app gets banned
Boeing’s plea deal shows the importance of accountability after a crisis
Jan. 6 cases weigh on D.C. court
Depp v Heard: How courtroom live-streaming turned an ugly battle between exes into a circus
‘They Set Our Tree on Fire’: Christmas Crime Victims’ Heartbreaking Stories
Here’s how to fight a higher-than-expected property tax bill
5 fintech startups CEOs reveal how they grew their companies amid a VC funding slowdown and market slump
Agency Experience
Before joining Cision, I spent over five years at tech PR agencies developing and executing communications strategies, securing earned media coverage, and managing client accounts. I've worked with clients across industries, supporting media relations, strategic communications, and award submissions. Below are highlights of my client experience and PR work.
Clients
Trade Media Placements
PR Roundup: 2025 State of the Media, Higher Ed Crisis Strategy, Conclave Frenzy
Inspiring Conversations with Brianna Bashoura of FFLA
Accessibility in tech still falls short – experts call for better understanding
5 Supply Chain Network Design Game-Changers
Why We Need to Stop Ignoring Simulation for Inventory Uncertainty
Everything to consider when making a transatlantic career move
6 Creative Ways to Find and Hire Employees
How PR pros can help rebuild trust in the media
Ripple Unveils Crypto On-Demand Liquidity Service in Brazil
EXPO NEWS: Day 2 in San Jose!
Radium looks to speed up AI and ML jobs in cloud data centers
Don’t let quitters ruin it for everyone: Give employees who stay the best experience
Awards Submissions
A selection of successful award submissions I secured for clients, resulting in industry recognition, finalist placements, and award wins.
Optilogic recognized in the 2023 Women in Supply Chain Awards.
PR Wine Down podcast won 2023 Hermes Creative and Bulldog PR Awards.
Optilogic named a finalist for Best SaaS Newcomer at the 2023 SaaS Awards.
Optilogic named a finalist for the 2023 Cloud Trailblazers Award.
April White, PR agency founder, won a Stevie Award for Women in Business.
Lynx Software Technologies earned multiple 2022 Cybersecurity Excellence Awards.
Podcasts
Podcast interviews I secured for clients, connecting executives and industry experts with relevant audiences.
Beyond my PR and account management responsibilities at Trust Relations, I secured and coordinated guest appearances for the company’s podcast, The PR Wine Down. Guests included Allison Carter, Editorial Director at Ragan Communications; Molly McPherson, a crisis communications expert; and Andrea Holland, founder of RemotePRJobs. Topics included crisis communications, AI, and emerging trends in public relations.
At Nectar Communications, I secured two podcast interviews for Ripple executives. Devraj Varadhan, SVP of Engineering, appeared on the Stack Overflow Podcast to discuss blockchain technology, financial inclusion, and economic uncertainty. Asheesh Birla joined former Wall Street Journal corporate reporter Kathy Chu for a conversation on cross-border payments and blockchain’s role in transforming financial services.