Media Coverage

Communications Strategy

I offered ongoing media strategy consulting to a Washington, D.C.-based lawyer and his marketing team to establish their PR program. As they prepared to launch a new Los Angeles office, my consultation and communication plans helped us secure coverage in the Los Angeles Times. This led to my client becoming the media’s go-to legal expert in public affairs and political news stories and receiving global mainstream media coverage, as shown below.

B2B and Trade Publications

Through targeted outreach, I secured media placements for Optilogic, a supply chain tech startup, and published two guest articles in the trade publications listed below. Additionally, I managed a successful submission for the 2023 Women in Supply Chain Award. These initiatives established Optilogic as a trusted leader in cloud-based supply chain solutions, strengthened relationships with key industry editors, and helped connect the company with its main audience. The features highlighted emerging cloud technologies in supply chain design.

“Why We Need to Stop Ignoring Simulation for Inventory Uncertainty”

Reach
+200K readers

Publication
Supply Chain Brain

“5 Supply Chain Network Design Game-Changers”

Publication
Supply & Demand Chain Executive

Reach
+109K readers

Client Experience

Partnering with top global communications firms, I worked with leading media relations professionals to craft and implement PR campaigns for various tech companies, from startups to publicly traded firms. See some of the media placements below.

Client
Radium
Publication
VentureBeat
Reach
2.2M readers

Client
Argyle
Publication
Business Insider
Reach
77.8M readers

Client
Trust Relations
Publication
PR Daily
Reach
+275K readers

Client
Ripple Labs
Publication
CoinDesk
Reach
6.6M readers

Client
TELUS
Publication
HR Morning
Reach
316K readers

Client
NI
Publication
Autonomous Vehicle
Reach
30K readers

Client
Trust Relations
Publication
TechnologyAdvice
Reach
304.1K readers

Client
Inflectra
Publication
ITPro
Reach
760.5K readers

Podcasts

I organized a podcast interview with Asheesh Birla, a board member at Ripple Labs, and Kathy Chu, a former corporate reporter for the Wall Street Journal. The discussion covered cross-border payments and the latest in blockchain technology.

Client
Asheesh Birla, Ripple
Podcast
TruthDAO

Through targeted outreach, I also secured Devraj Varadhan, Ripple Labs’ SVP of Engineering, a guest spot on Stack Overflow, one of the most popular podcasts in the tech industry. Devraj spoke about economic uncertainty and financial inclusion.

Client
Devraj Varadhan, Ripple
Podcast
Stack Overflow

As an outreach manager for The PR Wine Down podcast, I secured and coordinated an interview with Molly McPherson, a well-known voice in crisis communications, to discuss latest trends shaking up the PR industry

Client
Trust Relations
Podcast
The PR Wine Down Podcast

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